New Facebook Fan Page Tab for Car Dealerships! Get a Sample InstaQuote!

Visit the Infinite Prospects Inc fan page and click the “Get a Sample InstaQuote” tab under the main logo.

You can build now and price a Toyota and get a sample new car InstaQuote…

Dealers must be subscribed to InstaQuote to insert…

Contact Adam Ross at Infinite Prospects
Online Solutions for Car Dealerships
(201) 448-7253
http://infiniteprospects.com

InstaQuote Build and Price Sample Quote on Infinite Prospects’ Facebook Fan Page

Is Your Dealership Attending Digital Dealer 12?

Are you attending the Digital Dealer 12 Conference and Exposition in Orlando, FL on April 3-5?

We will be there, working in the InstaQuote booth, interacting with the most progressive dealers and educating them about the best automated quoting system available for car dealers!

Visit our website at http://www.infiniteprospects.com to learn more about InstaQuote, Cargigi, eXteresAuto and other services available to enhance your dealership’s online efforts.

We look forward to seeing you there! Drop us a line to let us know if anyone from your dealership is attending!

Improve Your Monthly Internet Sales on InfiniteProspects.com

CAR DEALERSHIPS – IMPROVE YOUR MONTHLY INTERNET SALES!

Visit our All-New, Content-Rich Website at http://www.infiniteprospects.com NOW!

Are you overwhelmed by the multitude of Internet marketing choices?

Infinite Prospects provides expert insight into Automotive Internet Marketing solutions for dealers and sales professionals.

Infinite Prospects Releases its v3 website – (screenshot of homepage)

Through personal, one-on-one coaching, you will discover:
» Secret marketing techniques for online auto sales success
» How to take advantage of the newest online trends and opportunities
» Insider knowledge to proven processes that increase monthly sales
» How to gain customers’ attention through the latest marketing products and services

Learn about how Infinite Prospects can help your dealership sell more cars online. Whether you need on-site sales training and consulting for your car dealership, technology training and consulting, or to guide your team through the follow up and sales process with both automated and manual contacts, Infinite Prospects is there for you. We are authorized resellers for InstaQuote, PureCars, Cargigi, eXteresAuto, AutoE Dealers and HomeNet, to name a few, plus we are Certified in Teaching and Training AVV WebControl. Contact Adam Ross, Managing Director at Infinite Prospects today – call (201) 448-7253 or visit our content-rich website at http://www.infiniteprospects.com. We look forward to your feedback and comments!

New InstaQuote Functionality + Redesign

On October 5, 2011, InstaQuote began releasing (in beta) its latest version (v5) of automated new & used car lead quotes for auto dealerships. This new version incorporates several major changes, adds some new functionality, and adjusts the layout of the quote.

The biggest change to InstaQuote is the type of email it delivers to the consumer on behalf of a dealership. Consumers will receive a Rich-Text email with a hyperlink to view the quote in a browser.

Email that the Customer Receives from InstaQuote and the Dealership

This browser-enabled quote allows InstaQuote to do several new things that it could never do before:

1. Consumers can now search all the alternate new and used cars in inventory on an overlay screen
2. Shoppers can one-click “Submit” an alternate vehicle request (since we already have their contact info)
3. Buyers will see a dynamic auto-scrolling row of alternate new & used vehicles, and they can now see content that earlier was hidden behind tabs (more photos, standard features, technical specs, custom videos, get a new quote, etc.) in an overlaid window, so they never have to leave the quote window.

Static Screen Shot of the Newest Version of InstaQuote for New and Used Car Dealers - Click to See Full-Size in a new tab or window, then Click again to Magnify

InstaQuote Showing the Inventory Overlay - Click to See Full-Size in a new tab or window, then Click again to Magnify

Salespeople get much more prominence in InstaQuote v5. Managers can now add a photo, schedule, and bio text for each salesperson, giving the consumer a higher comfort level and recognition of whom they’re corresponding with.

InstaQuote v5 empowers the dealership to have more control over how their quotes look to consumers, with make-specific templates as well as the ability to change color schemes to match the dealer’s branding.

InstaQuote v5 also adds a new “Test Drive” feature, enabling the consumer to send the dealership a test drive request by simply selecting a preferred and alternate date & time and clicking “Submit” – no re-typing of their contact info is necessary, since we already had that in their original request.

InstaQuote pricing starts at just $499/mo. (single franchise dealer) for unlimited quotes and unlimited users. Additional franchises under the same rooftop cost just $75/mo. more.

CLICK HERE TO GENERATE YOUR OWN INSTAQUOTE

With all this new functionality and these new features, I urge you to reach out to me and take a test drive of this amazing updated interface. You won’t be disappointed!

V5 is available for all current InstaQuote subscribers to immediately convert over, and all existing subscribers will be automatically converted in November if they have not already done so.

Call us today at (201) 481-1424 or Click Here for more information about InstaQuote or to schedule your test drive. Infinite Prospects is an authorized InstaQuote reseller.

Close 15% of Your Leads Every Month

I was inspired by a discussion on DrivingSales, an automotive social networking site, where an Internet Marketing Manager at a VW dealership was soliciting help on improving his closing percentage above its current consistent 10%.

This manager has a basic set of steps he follows, which are widely accepted as the best practice to achieve the best results in the automotive industry:

• AutoResponse
• Send Qualifying Questions (Fact Finding) email
• Send Price Quote email
• Call Customer
• Follow Up

I had a few suggestions for him, which you can apply to your dealership’s process to improve your closing percentage:

1. How many days out are you following up with each prospect right now? And how often do you email/call them? Converting more 30-90 day old prospects through diligent follow up is a key factor in increasing closing ratio.
2. Do you send TARGETED broadcast (bulk) emails? Targeting by model would make the offers more relevant to your existing prospect base.
3. Do you have a sold follow up EMAIL process that incorporates asking recently sold customers for referrals from their family and friends?
4. Have you heard of InstaQuote? It’s an automated email quoting system that works with your CRM tool to stop-the-clock and send a custom multi-choice email quote to each prospect. This would eliminate having to spend as much as 10 minutes per lead building a multi-price menu to email the client. The quote can also include useful links to pages on the dealership’s website, plus to the dealer’s social media outlets and 3rd party rating sites. Infinite Prospects is a distributor and can show you how it works. Pricing starts at just $399 per month, month-to-month contract with a 30-day money-back guarantee…

Each of these tips could help you save time or engage more prospects, which will add an extra few deals each month. With those additional sales, you’re talking about significant positive impact to your dealership’s closing percentage.

Infinite Prospects can help your dealership implement all of these ideas and much more. Please call Adam Ross at (201) 481-1424 or visit our website for more information.

Infinite Prospects helps car dealers sell more cars online through Internet sales contact process evaluation, coaching and training. Distributor for #PureCars, #InstaQuote, #CarGigi, #AutoETechnologies, #Carfeine, and #SalesDialers. Visit our website at

http://www.infiniteprospects.com.

Focus on Long Term Follow Up

Is your dealership’s Internet sales process focused largely on converting consumers within the first 72 hours of receiving their lead? If so, you’re leaving a large chunk of sales on the table…

How much time do you spend working your 15, 30, 45, 60, 75, and 90-day old prospects? Probably not enough…

While this published data may be a few years old, the statistics have not changed much since that time. Put together a strategy with a combination of phone calls, personal emails, email newsletters and direct mail (where possible) to stay in touch with the consumer for 90+ days and keep your dealership in their thoughts.

Excerpt from: 2008 AUTOMOTIVE ESHOPPER EXPERIENCE STUDY, conducted by The Cobalt Group and J.D. Power & Associates. 

“The 2008 J.D. Power and Associates New Autoshopper.com Study found that on average AUIs (Automotive Internet Users) report that they first decide to buy a new vehicle 15.4 weeks before they actually purchase one. Three weeks later they begin using the Internet to find information, which is approximately 12. 4 weeks prior to purchase. By the time they have narrowed their vehicle selection down to one vehicle they are typically 5 weeks away from purchase. This information is key to both understanding the best time to target and market to Internet shoppers and to understanding that shoppers may be in-market for different periods of time…

The longer a lead remains unsold, the more likely it is to convert to a used vehicle. Dealers should respond promptly to leads and have systems in place to market to car shoppers in a way that addresses what the consumer is likely to purchase based on the age of the lead. Suggesting a used vehicle alternative to a new vehicle lead as the lead ages could help convert the lead to a sale. Additionally, with a third of leads converting after 90 days, dealers who continue to market to consumers will benefit by selling to those with purchase timeframes beyond a three month period.”

What strategies does your dealership employ to stay in touch with consumers?

How should dealerships price new cars online?

As an Automotive Internet Sales Expert, I am often asked:

How should I price my cars online for my dealership? 

Dealerships need to have a strategy for setting markup on new vehicle pricing online. Of course, consumers want to see the lowest price for the car they want. So… give them what they want!

Remember that front-end gross is only one of the many ways to profit from a sale: you also have the Accessories/Warranty avenue, plus the potential of profiting from a trade-in. That doesn’t even count the future service revenue or ancillary profit received from any referrals the consumer may send you.

The best practice I’ve seen, after years of experience, research and thought, is:

Mirror-image the markup and pricing offered in your traditional offline advertising, most often your newspaper ad.

Mirror-imaging your traditional advertising pricing gives the consumer a consistent, trustworthy experience. It’s also legally and ethically the right way to treat a customer.

Many consumers shop using a combination of tools: reading offline ads, communicating directly via email, visiting the showroom, calling the sales department, visiting your dealership’s website, etc. Shouldn’t consumers receive the same price on a vehicle regardless of which channel they use to communicate with your dealership? (That’s a rhetorical question).

A good friend and I were discussing the matter and he brilliantly observed, “When a dealership purchases a newspaper ad, they place an offer out there having little to no idea exactly who is going to read the ad, and whether it’s resonating. But with a price email you know exactly who is receiving it, and depending on which CRM tool you use, whether they saw that price. Why wouldn’t you hit them with the ad pricing?”

What are your thoughts about pricing strategies for car dealerships?

Infinite Prospects is WebControl Certified – They Can Help Your Dealership

AVV WebControl Certified Coaching

Car Dealerships – you can now have a former Internet Director and certified expert in AVV WebControl come on site to your dealership or online via GoToMeeting,

Get more out of the $$ you already spend on your CRM tool – WebControl. If they’re not set up already, take advantage of email automation, email broadcasting, pager/cell phone lead notifications, manager email alerts and much more! Train your staff on how to properly use the tool to its max!

Update/refine/adjust your sales processes and coordinating templates – we will install any email and letter templates you may not already have bet want or need, and join those with scheduled actions, letters, and call reminders into our proven processes, customized for your dealership.

Call Adam Ross at Infinite Prospects – (201) 481-1424 TODAY! Or email adamr@infiniteprospects.com.

Infinite Prospects Partners with Auto-E-Technologies

Enhance your dealership’s website with plug-in tools from Auto-E-Technologies –

Video Credit Apps, Site Rebound and Site Driver! 

• Video Credit Applications – Increase the number of credit applications from your dealership website! Nearly 90% of customers abandon the traditional static credit application found on dealer’s websites because they are leery of submitting their personal information over the Internet.
  • How it works:
    • Add the human element
    • Build the relationship
    • Establish trust
    • Capture more credit applications
    • Consumers who engage with your dealership online credit application are the most motivated, down-funnel prospects on your website. Want more of them?
    • Sell More Cars! Get Started Today!
• Site Rebound – Pull customers back to your website after they’ve shopped the competition!
  • How it works:
    • When consumers visit your website, Site Rebound forms a new window underneath the existing browser with full controls!
    • When consumers leave your website to continue researching or shopping, Site Rebound is still working for you!
    • When consumers close out their web browser at the end of their online shopping, Site Rebound reveals a special promotional page where our video spokesperson will offer an incentive to pull the consumer back to your website.
    • Site Rebound comes with a weekly report showing you how well it’s working.
    • If you’re looking for a COMPETITIVE ADVANTAGE, our Site Rebound Video Spokesperson makes YOUR dealership’s web site the last website the consumer sees when they close their browsing window.
    • Keep buyers on your website – get started TODAY!
• Site Driver Interactive Coupon – Capture more leads from your own website. More Leads = More Sales! Site Driver is a lead generation coupon that offers your website visitors an incentive when they give you their contact information.We all know that leads generated from your own website have a much higher probability of turning into a sale than those not coming from your site. Site Driver is an interactive coupon that will DOUBLE the number of leads your site is now generating.
• How it works:

• • • When a consumer hits your website they will be presented with a personalized coupon from your dealership.
    • A serious customer will trade their contact information to gain the benefit of the offer.
    • The dealership is forwarded the consumer information (lead) to your CRM/ILM.
    • The standard coupon offer is $500 and can be changed at any time.
    • Site Driver is different from a pop-up. It uses patent-pending technology that cannot be defeated by pop-up blockers. Your offer will get in front of your customers.
    • Site Driver comes with a weekly report so you’ll know just how well it’s working for you and your dealership.
    • Double the number of leads from your website – get started TODAY!

Call Adam Ross at Infinite Prospects – (201) 448-7253 TODAY! Or emailadamr@infiniteprospects.com.

PureCars Adds A New Service – Trade-In Reports

Most customers have trade-ins. PureCars Trade-In Reports are integrated with your dealership website. Customers get a Trade-In Report in 1 minute. You get Unlimited Leads!

Be one of the first 50 dealers who reply or comment “I Want It” to this message, and get PureCars Trade-In Reports on your dealer’s website, emailed, or printed in your showroom FREE for 30 days! The all-inclusive, contract-free PureCars Trade-In Report is only $299.95/month per roof thereafter.

If you’re already a PureCars subscriber, we’re offering discounted introductory pricing of just $199.95/month per roof after your free 30 days ends.

Infinite Prospects is a Distributor for PureCars.
Call Adam Ross at Infinite Prospects
(201) 481-1424 TODAY!
Or email adamr@infiniteprospects.com.